Surviving a brand name through time

National brand was founded by Konosuke Matsushita in the 50s and was one of the earliest Japanese businessman to set foot in America way back in 1951. With the National brand, he introduced washing machines, television and refrigerator into the Japanese market in 1953.

In 1957, after the 50% investment of Japan Victor Company (JVC), he began introducing line of high-quality FM radio receivers, tape recorders, and Hi-Fi systems.

 

Using the brand name National, the company established a retail network to sell Matsushita products, as a result, Matsushita brand names became well known in Europe and the United States.

When I saw the signage of a shop in Kemaman bearing the National brand and picture of the mascot, it is a pleasure to note that the business had survived through time which could date way back into the 50s.

Today the shop only sells bicycles instead of the electrical appliances which once filled the racks and every space of the shop.

Ever growing competition in the household electrical appliances in the town has raised the need to diversify and venture into other business.

That one thing remained through the years of business is the signage above the shop entrance and is one of the last few in Malaysia.