G-rez, the independently-owned GDS and internet service provider confirmed predictions that the economic downturn drives a 19% increase of direct to consumer hotel bookings with a sample of 50 hotels over a three month period compared to the same period of 2008.
The trend of direct web bookings for hotels was predicted to increase during the economic crisis as travellers look for better pricing, value-added packages and more detailed descriptions of hotels.
Consumers look for value-added offers rather than cheap prices, the bookings of promotional packages for the same sample of hotels in the same period had increased on average by 57% year on year.
The ability for hoteliers to sell extras and add-ons through their booking engine has meant that the average booking value for the 50 sampled hotels had gone up on average by 14% in comparison to the same period in 2008.
This data clearly shows a shift in travellers’ preferences to booking directly with a hotel.
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April 2009
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